Urban Edge Salon

Stylist Brings Urban Edge to Rural Environment
(featured in the Port Dover Hub 2010)

With 13 years of experience in cutting and as a colour technician under her belt, Jennifer Cassidy has come a long way from where she started. Jennifer started out at an award winning salon in Oakville where she completed her apprenticeship. After 4 years working with that salon, she met her now husband Mark Cassidy and moved to Simcoe where she opened her own home based salon. From there she moved to Port Dover where she’s set up shop out of her home. Even though the salon is in her home, the atmosphere is comfortable, professional and very separate from her living space. The name of the salon Urban Edge is to show that she brings just that; and urban edge to an otherwise rural environment.

“I love to do hair. I love to be creative and to transform people to be the most beautiful they can be. I think it is so important to really listen to my client at every visit. A thorough consultation is the key to a successful outcome and is also the building blocks to a good relationship with my clients”, says Jennifer. Jennifer uses L’Oreal Professional colour and always advises clients on how to do their hair after they leave the salon. This includes how to blow-dry their hair style after their cut, product knowledge and how to finish their style. She has recently brought in a 14 day wear, no chip, smudge proof, instant dry hybrid nail polish called Shellac. “It’s amazing!!! So durable, shiny and you get 14 days out of your manicure. It’s not your typical manicure”, she raves. Urban Edge is located at 62 Gilbert Road in Simcoe. She can be reached at 519-909-8081
Or you can book online @

https://square.site/book/2FJS0ABQC2REJ/urban-edge-salon-simcoe-on

Owner and operator of Urban Edge Salon.
• Trained hair design with a focus on expert consultation
• Creative, artistic, skilled and dedicated to the beauty industry
• Strong interpersonal skills
• Passion for delivering results for both the company and for the client
• Effective organizational and time management skills
• Able to meet tight deadlines and manage changing priorities
• Exceptional customer relationship talents
• Personable and develops rapport with ease, procuring new clients and nurturing existing partnerships