I AM Lash

Use it until you don’t need it. 😉

Every fan you measure, your hands are learning. Then one day the width is just there — no checking, no guessing. Muscle memory doing the work.

That’s what the I AM Lash PRO Ruler is really for. Not a crutch. Training wheels for your hands.

You’ve spent all that time choosing the right brown. Don’t finish it in black 🤎

Here’s the thing nobody tells you when you start working in brown: a black adhesive undoes half the work. You get that soft, warm lash line — and then a dark dot at every single base. Up close it reads speckled. In photos it reads black set with brown tips.

SHEER doesn’t do that.

It dries translucent, so the base disappears into the lash instead of interrupting it. The softness you chose the brown for stays soft all the way down to the skin 👌

Same reliability you’d expect. Just invisible.

Brown lashes + SHEER is the pairing. One without the other is a half-finished thought 🤍

Shop SHEER 🔗 link in bio

Are you still using black glue on your brown sets? Be honest 👇

Yesterday you saw the fibre. Today you see what it does 🤎

Deep Brown on a real set — by super talented Luminare_Lashes | Eyelash Technician - Carly Sayer — and this is exactly the argument we were making up close.

Look at the lash line. Full, dark, defined… but soft where it meets the skin. No hard black edge. Just depth that sits with the eye instead of drawing a line around it.

This is the set to show the client who says “I want it dark, but not dark dark.” Because Deep Brown gives her the fullness she’s asking for and the softness she’s actually describing.

Available in 0.07, 0.10 and 0.12 — so you can build this in volume, classic or a defined one-to-one 👌

Tag us in your Deep Brown sets. We want to see them all 👇

For the client who wants drama… but keeps saying “softer” 🤎

Meet Deep Brown — the shade we call the bridge. A rich black-brown that gives you everything black does: the fullness, the definition, the lash line. What changes? The harshness. Gone ✨

Think espresso, not ink ☕

Deep Brown is THE shade for:

🖤 Black-set loyalists who are brown-curious (the change feels subtle in the mirror, transformative in photos)
📸 Clients who photograph harshly in black — especially fair + mature skin
👰 Brides — all the definition the camera needs, none of the severity morning light exaggerates
💫 Glam girls who want warmth with their volume

And it’s the only brown you can build ANY set with — 0.07 for volume, 0.10 for classic + 2D, 0.12 for defined one-to-one 👌

Consultation tip: hold a Deep Brown strip next to black against your client’s skin in natural light. The difference sells itself — every time.

Full guide on the blog 🔗 link in bio

Have you converted a black-set client to Deep Brown yet? Tell us how it went 👇

We didn’t write this post. Our lash artists did. 🥰

Retention worries. Tired hands by hour six. Fans that won’t open when you need them to. If any of that sounds familiar, here’s what changed for the artists who made the switch to Bloom. 🌸

Real reviews. Real sets. Real reasons this became their go-to.

Which review sounds like your last set? Tell us below — and don’t sleep on this one, Bloom restocks fast.

6mm to 13mm, all from one base. This is what makes 3DW work — no manual fanning, no inconsistent shapes, just grab and go. 🌸

@𝐢𝐚𝐦𝐥𝐚𝐬𝐡𝐩𝐫𝐨 | 𝐢𝐚𝐦𝐥𝐚𝐬𝐡𝐩𝐫𝐨.𝐜𝐨𝐦

Landing tomorrow 🖤

Bloom Black is expanding with 3DW and 4DW single-length trays, the highly requested Short MIX 6–8mm, and now in M curl mixed trays too.

More choice, easier restocking and even more styling flexibility—without compromising the light, consistent Bloom finish. 🌸

Available tomorrow. 🗓️