YCODE

Tatler Beauty Awards 2026. Winner.

Shortlisted for The Sunday Times Style Beauty Awards 2026 alongside it. Two panels assessing against the whole of beauty, not a men’s category carved out to make the comparison easier.

What they were judging is what happens on skin.

Tightness after washing goes. Glycerin and saccharide isomerate draw water in, and saccharide isomerate binds to the outer layer rather than evaporating off it.

It holds past the first hour. Sodium hyaluronate keeps that water in place while niacinamide supports ceramide production, so the barrier stops leaking it through the day.

Texture smooths and tone evens. Chlorella vulgaris reads the skin it lands on and synthesises what that skin needs in real time not the same response on a cold morning as after a short night.

Nothing sits on top of it. No heavy emollients, no thickeners, no fragrance. It absorbs within seconds, so the moisturiser goes straight over.

The awards are the shorthand. The first morning is the proof.

Award-winning across three panels in a single year. Esquire Grooming Award, Tatler Beauty Award, and Los Angeles Magazine Best in Grooming.

What each of them was assessing happens in the first fifteen minutes.

Dark circles reduce. 73% saw a visible difference at fifteen minutes, 90% by fifteen days. Puffiness settles. 68% at fifteen minutes, 89% at fifteen days. The overall read of the face changes with it 86% said they looked less tired on first application, rising to 94% after two weeks. 111 men, independently assessed, against a placebo that showed no significant difference.

Fine lines soften as the skin beneath is supported rather than covered. Fucus vesiculosus and Lithothamnion calcareum work under the surface. A light-reflecting mineral complex addresses dark circles through optics. CO₂-extracted wild ginger brings down puffiness. Pro-Vitamin B5 holds moisture in the thinnest skin on the face.

Three melanin-adaptive formulas so the finish matches your tone precisely. Formula M for most tones. M+ for darker skin with added hydration. M− for lighter skin with targeted calming.

Visible from first use. Stronger every week.

Thirty days to see it on your own face.

Two steps, in this order, morning and evening.

Start on clean skin. One pump of the Hydrating Face Serum is the calibrated dose. Press it between the palms and smooth over face and neck rather than working it in. It absorbs within seconds, carrying chlorella vulgaris, sodium hyaluronate, glycerin and niacinamide with it. Serums are built without the heavier emollients and thickeners found in moisturisers, which is why they absorb faster and why this one goes first.

The Mattifying Moisturiser goes over the top. Place a small amount directly on the face in five points. Forehead, both cheeks, nose, chin. Not into the palms first, where some of it is absorbed before it ever reaches the skin. Spread outward and upward with the fingertips. Rice starch begins regulating surface oil on contact. Give it 30 seconds to settle before touching your face or styling your hair.

The sequence matters because the two do different jobs. The serum puts water into the skin. The moisturiser holds it there and manages the oil sitting above it.

Fifty men, four-week trial, both steps twice daily. Hydration reported after the first use and still reported at week four.

The Daily Essentials. Under two minutes, twice a day.

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Niacinamide is on more labels than almost any other active.
That tells you nothing about whether it works in the bottle you are holding.

Vitamin B3. Water-soluble, stable across a wide pH range, and compatible with nearly everything else in a routine. Those properties are why it appears so widely. They are also why it is so often added at a token level, enough to print on the front of the box, not enough to change anything on the face.

Concentration is one half of it. The vehicle is the other. Niacinamide is water-soluble, so it needs a thin, water-phase formula to carry it. Moisturisers are built around emollients and thickeners that sit on the surface, which is a different job. A serum has no such load. It absorbs in seconds and takes what it is carrying with it.

That is why the Hydrating Face Serum is where it sits at a working level. Alongside chlorella vulgaris, sodium hyaluronate, glycerin and saccharide isomerate. Niacinamide supports ceramide production so the barrier holds. The others draw water in and keep it there. Every benefit on the second slide follows from that.

An ingredient list tells you what is present. Not how much, and not whether the formula can deliver it.

A washbag is a decision about what a routine actually needs.

Travel is where most of them break. Cabin air runs at low humidity for the length of a flight. Water composition changes between cities. Sleep shortens at both ends of the trip. Skin registers all of it, and it registers it around the eyes first.

The Advanced Routine was sized for this. Hydrating Face Serum in 25ml amber glass. Mattifying Moisturiser at 50ml. Advanced Eye Serum at 7.5ml. Under 100ml together, so nothing needs decanting into unlabelled bottles and nothing gets surrendered at security.

Same routine in your own bathroom. Same routine in a hotel one at six in the morning.

Packed once. Used everywhere.

Save this before your next trip.

Hydration is the foundation of healthy skin.

Our Hydrating Face Serum combines marine bioactives with clinically recognised ingredients to help support the skin barrier and improve overall skin condition.

In our consumer trial:
98% reported rehydrated-looking skin, 96% felt their barrier was stronger, 94% said it absorbed without blocking pores, and 90% stayed moisturised throughout the day.

Built specifically for men’s skin.

Learn more about the Hydrating Face Serum through the link in our bio.

Microalgae has been solving this problem for 2.5 billion years.

It arrived before land plants, before soil, before anything with a spine, and it survived in water that never stopped changing, light, temperature, salinity, pressure. Not by resisting the shifts, but by reading them and producing whatever the moment required. Antioxidants under stress. Osmolytes when water dropped away. Amino acids and fatty acids to rebuild.

Chlorella vulgaris still carries that machinery, and our extraction keeps it intact. On skin, it does the same thing it does in water.

Hydration that adjusts. It signals for water when levels fall, which is why the same pump answers a cold morning differently to a short night.

A barrier that holds. Amino acids and omega-rich fatty acids support the surface, so less moisture escapes across the day.

Less visible stress. Antioxidants reduce the impact of what the day puts on your skin. Pollution, UV, weather, too little sleep.

Tone and texture even out. Not through forcing one effect, but by helping the skin return to balance repeatedly.

88% reported hydrated skin after the first use. 90% at four weeks. Fifty men, independently assessed.

Two and a half billion years of adaptation. Two minutes of your morning.

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