Ashley & Co

"Some scents presented a clearer mood than others. With the less immediate ones, I spent a lot of time searching and experimenting until something suddenly clicked" — Jacob Brown⁠
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Experience .music's original soundscapes created for every Ashley & Co. fragrance on our website, and discover more about his creative process in the A&C Journal.

Where Scent Meets Sound.⁠ ⁠
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Listen to the original soundscapes .music created for each of our fragrances on our website, then discover more about his creative process in the A&C Journal.

Where Scent Meets Sound.⁠
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Earlier this year, we teamed up with Auckland-based producer, engineer and bassist .music to reimagine each Ashley & Co. fragrance as sound – a collection of original soundscapes, one for every scent in the range.⁠
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Listen to the soundscapes on our website, then discover more about Jacob and the creative process behind them via our Journal.

How to create the sound of scent? Ask .music. Earlier this year, we invited Jacob to compose an original soundscape for every Ashley & Co. fragrance.⁠
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"There was a lot of experimentation, but my process relied heavily on conversations with Ben from Ashley & Co. We explored all sorts of associations and abstractions surrounding each scent. I spent time experiencing the fragrances in their various product forms and collected my thoughts, images and impressions in a journal". ⁠
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Discover more about Jacob's creative process in this month's Journal. Link in bio.

Where Scent Meets Sound.⁠
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Earlier this year, we teamed up with Auckland-based producer, engineer and bassist .music to translate each Ashley & Co. fragrance into sound. The result is a collection of original soundscapes, composed to evoke the feeling of every scent in our range.⁠
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We chatted with Jacob for our Journal recently to uncover more about his work, and what it took to compose a soundtrack for fragrance. Read the full feature on our Journal.

THREE BRANDS. TWO LOCATIONS. TWO DAYS ONLY.⁠
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Join us for our Neighbourhood Warehouse Sale with , .brave and ⁠
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For two days only, discover quality seconds, end-of-line favourites, bundle deals and exclusive offers across all three brands.⁠
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Friday 14 + Saturday 15 August⁠
9am – 4pm⁠
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📍 Ashley & Co.⁠
52D Arrenway Drive, Rosedale⁠
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📍 Pretty Brave + Crywolf⁠
5B Apollo Drive, Rosedale⁠
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Arrive early - the first 25 customers through the doors at each location, each day, will receive a complimentary gift from all three brands!

You asked, we listened! Once Upon & Time Waxed Perfume is back in limited edition lilac packaging for a limited time. ⁠
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Available in NZ only. Be quick!

Once Upon & Time Limited Edition Waxed Perfume. ⁠
A fragrance that feels like the beginning of a story - familiar, nostalgic and a little enchanted. It lingers like a cherished memory: timeless, layered and captivating. Available in NZ only for a limited time.

Let Once Upon & Time scent your next chapter. Our iconic Waxed Perfume, wrapped in beautiful lilac limited-edition packaging - available for a limited time in NZ only.