Lash Babe Pro

BRAND OF THE YEAR FINALIST 🥹🏆

I never planned to build a brand. There was no business plan or big vision of becoming a supplier. Lash Babe Pro grew from something much more simple — I cared about the tiny details and I was always asking, “Could this be better?”

For a long time, I thought caring so much was something I needed to change. Then I became a lash artist and, for the first time, that part of me had somewhere useful to go.

One idea became a product. One product became another. Clients became customers, customers became students, and somewhere along the way Lash Babe Pro became so much more than I ever imagined it would be.

And while my story may have started this brand, you are the reason it exists today. Every customer who chooses our products, every client who trusts my hands and every student who trusts me to teach them — you’ve helped build this with me. ♥️

Seeing Lash Babe Pro — Brand of the Year Finalist is one of those moments that makes you stop and actually realise how far you’ve come.

I’m incredibly proud of what we’ve built, excited about where we’re going, and so grateful for every person who has been part of it.

Thank you ILM | Industry Leading Beauty Industry Events for this recognition. 🏆

This one means a lot. 🥹♥️

Looking back, none of these started as business decisions.

I wasn’t trying to become a better business owner.

I was simply trying to become a happier, calmer and more resilient version of myself.

Funny enough, that’s exactly what made me a better business owner.❤️‍🔥

As a business owner, what are you struggling with the most right now?

We never imagined that training kits would become such a big part of Lash Babe Pro... but today we’re celebrating 50 Lash Babe Pro training kits sold.
What makes this milestone even more special is knowing they’re being used by some of New Zealand’s best lash educators to train the next generation of artists.
We’re incredibly grateful for the trust you’ve placed in our brand. Every order reminds us why we work so hard to create products we’re genuinely proud of.
Thank you to every educator who has chosen Lash Babe Pro. Here’s to raising the standard of our industry-together.