B.U Philippines
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Your unique vibe, reflected in a captivating scent. Be authentically you with BU Fragrances. 💫
BU Fragrances is committed to uplifting young women to be themselves in a world of uniformity, encouraging them to embrace their individuality through a diverse range of scents.
⭐️ Distinctive, top-quality scents
From fresh and uplifting to bold and alluring, each fragrance in our collection is crafted with quality ingredients to mirror the diverse personalities of every girl. With BU, you can st
27/08/2026
Joli’s tropical escape starts with B.U. Hidden Paradise. 🌴✨ A playful, ultra-feminine scent filled with sparkling fruity notes, delicate florals, soft musk, and a sweet touch of marshmallow. 💕
Available at Watsons, SM Beauty, Shopee & Lazada.
25/08/2026
✨ ’s Fragrance Routine ✨
Want your fragrance to last a little longer? Start with clean, moisturized skin! 💖 Joli's go-to step is applying moisturizer first, so her B.U favorite scent has a better base to cling to and stays with her throughout the day.
What's your fragrance routine? 🌸
B.U EDTs are available at Watsons, SM Beauty, Shopee & Lazada.
22/08/2026
Feel empowered, beautiful, and confident like with every spritz of B.U Absolute Me. ✨ An elegant fruity fragrance with a rich floral bouquet, wrapped in musky caramel notes for a scent that's simply irresistible.
Available at Watsons, SM Beauty, Shopee & Lazada.
A few words can bring back a lot of feelings. 🎧
We gave Joli a series of words and asked her to share the first thought that came to mind, revealing the tunes she instinctively connects with and the memories behind them.
Shop Jolianne's favorite B.U scents at Watsons, SM Beauty, Shopee, and Lazada. 💌
18/08/2026
In a world full of do's & dont's, choose to listen to your HEARTBEAT.
B.U Heartbeat is available at Watsons, SM Beauty, Shopee & Lazada.
No second guesses, just vibes. ✨
From scents and songs to everyday preferences, Jolianne shares her picks in this fun round of This or That.
Shop Jolianne's favorite B.U scents at Watsons, SM Beauty, Shopee, and Lazada. 💌
14/08/2026
Be fresh and vibrant like Jolianne. 💖 B.U. Heartbeat EDT is a floral-fruity fragrance with romantic rose notes, blended with playful floral accords for a sweet, youthful scent that's perfect for every day.
Available at Watsons, SM Beauty, Shopee & Lazada.
Jolianne shares the B.U scents she reaches for on stage, on a girls’ day out, and in her everyday moments. 🎀
Shop Jolianne's favorite B.U scents at Watsons, SM Beauty, Shopee, and Lazada. 💌
07/08/2026
Are you playful, bold, empowered, or full of charm? Comment below which B.U scent matches your energy today.
Available at Watsons, SM Beauty, Shopee & Lazada.
28/07/2026
Jolianne loves how B.U Hidden Paradise instantly transports her to a tropical escape. Its playful yet relaxing scent is her go-to whenever she wants a touch of summer, and a few spritzes always leave her feeling a little more confident. 💙
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Manila
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
| Saturday | 8am - 5pm |
| Sunday | 8am - 5pm |